All posts in Clothing

Here is a great story of a graphic designer fed up with the lack of quality in the clothing game. Abe Burmeister took it into his own hands creating, Outlier Clothing.

In this talk from PSFK CONFERENCE NYC, Abe Burmeister explains how a punk-rock ethic helped him create a business building a new niche in a market he had no experience in. Abe just wanted a pair of pants he could both ride his bike and go to work in – and all his partner Tyler needed was a shirt that stayed fresh despite his pedal-powered commute. The Outlier co-founder describes how the duo paired intensive research in New York’s garment district with the connectivity of the web to create Outlier – a performance fashion business that only sells over the web.